What exactly is the make up of a successful blogger? More and more people today are earning a full-time living through blogging. Some have pretty amazing stories as to how they arrived as a full-time blogger. Still others took more traditional paths over a long period of time to produce the kind of income they enjoy today. I have had the opportunity to sit down and talk with many successful bloggers and while each story is unique, they all share the same essential qualities that led to their success. I want to share with you what I believe to be 5 of those essential qualities. While there are many more to share with you, these are the foundational principles that any aspiring blogger can develop over time.
More often than not, many of the successful bloggers today followed a passion that they held close in their hearts. They felt like they had a message to exhort, a cause to promote, or a journey to share. Man vs. Debt and Zen Habits are both great examples of bloggers who started writing about their passions online. In the beginning it was much like an online journal for these two as they were not all that happy with where they currently were in life. Over time they kept adding to their passion by sharing their victories and challenges with others.
Remember, just like many of you, successful bloggers started writing way before they began to see traffic to their blog. I call this the “pre-profit” stage of blogging. You write as if your audience is already there and you commit to it 100%. Many people struggle with the commitment of what it takes to build a successful blog. Of course it is not as easy as writing the content and gaining thousands of readers overnight. Yet, I have seen many bloggers give up too soon. It reminds me of the quote by Thomas Edison: “Many of life’s failures are people who did not realize how close they were to success when they gave up.”
If you recently lost your job and are looking to start a blog that can make you a few thousand dollars over the next 30 days, you are in the wrong vehicle. There is no question that blogging is a legitimate way to earn a low maintenance income, but it will require patience on your part. Sure you need the daily commitment to the process, but you also need to have patience in the process. Blogging is like starting at the top of the hill with a tiny snowball and each new blog post begins to grow that snowball as it rolls down the hill. Successful bloggers today had to be patient and allow their blogging business to grow over time.
There are many “shiny objects” out there today that can easily distract those looking to earn an income online. Easy new “push button” software comes out every month and can distract you with staying focused. There are also many ways to earn income online and that can present a challenge in and of itself. Anytime you read a new income strategy that makes sense you are off on a rabbit’s trail. I know because I have been there. Finally, I could not keep up with all the “experiments” that I had started. I was spreading myself way too thin. I then challenged myself to master one particular method before I was allowed to move on to anything new. Focus can do you a lot of good. Give it a try.
Probably one of the greatest qualities of a successful blogger is their consistency with maintaining their site day in and day out. Bob Lotich is a great example of the benefits that you can receive through consistency. He has a new blog post being published most every single day like clock work. This is no easy thing. It requires much discipline and focus to produce on a regular basis. To many potential bloggers get quickly discouraged early on if they do not see the traffic. Yet, the very thing they need to do (producing content) is what they inevitably stop doing. This is also why following your passion helps you through the dry times of your blog. Only the passion of what you want to share will help you to sit down and begin typing.
If you have recently started a blog or are thinking of creating one, then I encourage you to let these 5 essential qualities sink deep into your heart. They are the foundational principles of what it takes to develop a successful blog.
If you blog, what essential qualities have you had to learn?
Photo By Keith Williamson