When it comes to impacting your community with the message of Christ, the internet is often considered one of the ultimate tools. With the spread of social networking sites and mobile devices, nearly everyone can be reached instantly online. Unfortunately, many churches today are not fully harnessing the power of the internet. One way that churches can connect and grow their impact in their communities is by leveraging the use of email marketing.
So, if your church could use some help communicating in this digital age, here are five suggestions for improving your church email marketing strategy.
1. Know your purpose.
Obviously, your ultimate purpose is to grow the Kingdom of God. However, since no church is the same, it is important for you to approach your email marketing strategy with a clear sense of purpose. What does your church hope to accomplish through your email campaign? Your church plays a special and unique role in your community. Let that uniqueness shine in your email communications with your members.
2. Select Your Email Marketing Program
There are numerous email marketing services in today’s competitive marketplace. After 10 years of crafting successful email marketing campaigns, I have found that two email marketing providers really stand out for their ease of use, their pricing, and their good customer service. These two companies are Constant Contact and Aweber. If your church decides to use one of these services, or already uses one of them, then you can get 100% free access to all of the tutorials, trainings, and marketing resources at EmailMarketingCoach.org!
3. Get Familiar with Your Email Marketing Program.
Few churches truly maximize the power of their email marketing program because they have never taken the time to understand all of the “bells and whistles” that these services offer. EmailMarketingCoach.org has a large number of free email marketing tutorials and trainings for churches that are specific to Constant Contact or Aweber. Their trainings will show you the exact steps that you need to take to make the largest impact on your community.
4. Build Your Subscriber List.
Once you have created your email marketing account, it is time to begin building your email subscriber list. You can start by adding a message to the weekly bulletin, adding opt-in buttons to your church website, or even mentioning it in the weekly announcements.
5. Develop an Email Marketing Schedule.
Select a day and time to send your church email newsletter and stick to it. This doesn’t mean that you will not send supplemental emails throughout the week. But it is important to develop an “anchor” email that goes out religiously each and every week (no pun intended!) A lot of money has been poured into understanding how the consumer interacts with emails that they receive from trusted and non-trusted sources. One of the best pieces of research that has been discovered is which days and times your church email newsletter is most likely to be read and the least likely to be deleted.
Get a free 30-minute Email Marketing Consultation
Note from Bob:
We have been working closely with the folks over at EmailMarketingCoach.org and I am excited about the deal that they have offered the CPF readers. They are offering a FREE 30-minute phone consultation to help you with your email marketing strategy as well as lifetime access to their online training archive. Not a bad deal.
The only catch is that they only work with current Constant Contact and Aweber clients. So if you don’t already have an email marketing program that you use I recommend heading over to one of those sites and getting signed up (Constant Contact lets you start for free). Then head on over to EmailMarketingCoach.org to get your free consultation.
Oh and be sure to use promo code “CPF2012″ to get FREE access to their training archive.