How to Successfully Network as a Business Owner


If you are looking to grow your business, but are having trouble figuring out how to get people on board, you’ve come to the right place. Sometimes it can be difficult to help others share your dreams. Here are a few tips on how you can hire the right people (or find volunteers) for that job you need filled in your business.

Defining The Work

Before you start networking to find stellar employees or volunteers, it’s important to make sure you define the work you’ll have them do. Be as specific as possible. You don’t want to be unclear as to what their duties will entail.

Have a brainstorming session and consider how much work load each person should have. You don’t want to overload them, but at the same time you want them to have a purpose for participating.

Here’s an idea: make a bulleted list your employees can refer to to remember their specific duties. Keep it minimized to one page, so they can keep track of all of their responsibilities in one convenient location.

Finding The Right People

I highly recommend reaching out and finding the right people for your business. You should be doing the groundwork. Don’t simply put out a “help wanted” sign. Go out and find people who have similar interests that you know would do a great job.

Occasionally you might have some people come to you looking for work. Don’t get me wrong, these can be great opportunities. But only you know your business, and you’re more likely to find a better fit by searching yourself; at least in my experience.

So how do you do this? How do you go out there and find the right people? One of the best ways is to find people who already work on your team who might know others with similar interests. If your volunteers or employees recommend a certain person or company, take a closer look! You might be on the right track to discover some amazing talent.

Don’t forget to use social media to reach out. Facebook, Myspace, and Twitter are all great ways to communicate your message.

Follow Up Frequently

After you have communicated by phone, email, or face to face, it’s time to follow up with your contacts. Sometimes people need time to think about the job offer before they accept. Understand that this will usually be the case, especially if you sought them out on your own.

One good rule of thumb is to contact them 2 days later, then 2 weeks later, then 2 months later. If they don’t respond to your requests within a certain amount of time, you can tell that either they are very busy and don’t have the time to help, or just aren’t interested.

Even after you get them on your team, follow up with them to make sure they’re doing alright. Depending on the person, you’ll want to do this more with some people and less with others, but do it! Ask how they are doing. See if they need help with anything. Remember, it is your job to lead and inspire, not just turn them loose and make them figure everything out on their own.

Gain Momentum!

As you start to network and branch out, your job will get easier and easier. The more people you know, the more potential you have to meet the right people for your business. So don’t get discouraged if it doesn’t happen right away. It’ll take time.

The key is to never give up. Don’t quit just because you have some bad seasons. Life happens. Pick yourself up and keep going. If you learn to successfully network in business and in life, you’ll be a much healthier person.

What has networking accomplished for you? Meet us in the comments!

Photo by smemon87

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  1. 20 and Engaged

    Networking has brought me more business in general. When people meet me, then meet someone who needs my assistance, they immediately refer me. It has also taught me a lot in my business. Never assume you know everything.

  2. Ross @ Go Be Rich

    3. Not that I’ve ever had to hire employees, since I don’t own a business, but I would imagine that finding the right employees would be one of the most important tasks as a business owner, especially if your business is one where your employees get a lot of face-time with you customers. For example, whenever I walk into a run-down or low income shop or restaurant, but am greeted by professional, friendly, competent staff, I have a much higher opinion of the place and will recommend it to others. When I walk into a nice, more upscale business, but get no customer service whatsoever, and it’s clear that the employees don’t know there job quite as well as they should, it doesn’t matter how nice of a place it is anymore; I’ll have a bad opinion of the place, never come back, and tell anyone who will listen about my bad experience.

  3. Mark A. Griffin

    I like the 2 day, 2 week, 2 month rule. Easy to remember!