Seth Godin, one of the premier marketing gurus of our time, recently wrote a post for “college grads or just about anyone.” I have read a few of Seth’s books, including a personal finance book he wrote, and have always had a lot of respect for him. He is a great marketer, but more importantly he really seems to be a honest guy trying to do the right thing. He has taken the long-term approach to doing things and it seems to have paid off for him.
Anyway, to his advice:
“Only borrow money to pay for things that increase in value.”
He goes on to say the three main things should be your business, your house, and your education. I love that he says this with the common thinking across our country that a car payment is something you can never escape. And that is just the beginning, then you get into loans on your living room furniture, and then – the worst – credit card debt.
I am excited to see that Seth is using his platform to get some valuable lessons out to his readers. It is one that people can never hear enough, hopefully they will heed his advice.