CPF is funded by advertisements and affiliate relationships. However, we always have and will continue to only personally recommend or endorse something if we feel that it would be of value to the readers. If we find a product or service that has helped in our financial lives we will let you know about it. If a product or tool isn’t worth it we will tell you as well. The purpose of endorsing products or services is for your benefit, not ours. We will tell you about great or interesting products and services that we find regardless of whether we receive any compensation from them.
That said, there are times when we are already talking about or recommending a product that offers a referral program. When we find this to be the case we create an affiliate relationship with that company and then receive compensation for referrals. But to reiterate, we will never endorse a product or service that we don’t believe will help the readers regardless of compensation.
Some examples of Affiliate relationships that help fund this site are… ING Direct, Ebates, Amazon Prime, Ebay, and TradeKing. Each one of them are products or services that we recommend and they also have some sort of affiliate or referral program as well. These are what we love because we can help readers by pointing them to good resources and tools and help fund CPF in the process.
On the other hand when our opinions about products change we let it be known (knowing full well that it will reduce compensation). For example, we wrote about Cash Crate and continued to update the article as our opinions about it changed. We are well aware that earning the trust of our readers is far more valuable than the commission from few affiliate sales.
Feel free to contact Bob with any questions you may have.